How To Make Your Blog Sticky

Blogs are widespread; they are written about pretty much every topic you can think of. Not every blog will make an impact on those who stop by. Most of the blogs out there are not able to convince their readers to “stick” and make repeat visits. The main reason for that is they don’t really focus on building a strong foundation for their visitors so that they may turn into loyal readers. Building a blog isn’t that hard but it is hard to raise the stick rate for that same blog so that will require some work. Lots of good blogs with great content are abandoned every day because the readerships for them are low. You need to work on the stick factor for your blog if you don’t want it to end up like the rest of them.

One of the best ways to turn a one time visitor into a loyal reader is to highlight the posts on your blog that are the most popular. The reason those posts have gotten popular is that they offer good content and your readers need to know that. Why would you allow your other content to bury these posts?

Make it super easy for your visitors to read these posts by build a section of links for them in your site. In a way, you’re showing your visitors what kind of content you offer and what they can expect in the future – a good enough reason for them to keep coming back.

Give your readers more than one option to subscribe to your blog. While RSS offers a great option to subscribers who want to keep caught up on your blog, you also need to offer options like subscriptions via e-mail. There are lots of services that will offer to e-mail your feed to your subscribers, like the ones who don’t want to use an RSS reader. Use one of these (free) services to offer better options to your readers.

Finally, one of the best ways to increase your blog’s stick rate is to work on the branding part. This will help set your blog apart from the others and new visitors will instantly be able to recognize your particular brand and understand the value behind your blog’s offerings. You should be able to infuse this into your blog’s design, content, logo, wherever you have the opportunity to strengthen its image in front of your readers. In addition to helping you create your unique selling point, it helps you build your readership base.

All in all, this article helps us understand the truth behind blog stickiness and how it allows you to outshine the crowd. There are many different ways to achieve this if you can think out of the box. It does not matter what kind of niche that you have been targeting with your site as long as you have a reliable readership level that keeps expanding you will be able to get more and more from your blog every day. If you are ready to work on building your blog’s foundation to be strong, there is no reason you shouldn’t see an increase in your stick rate.

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